- Oct 13, 2016 Yes, you can redeem your Online Reward Credits for online cash. To redeem, log into your account, click on My Account and select Loyalty Details. Please note that Online Reward Credits convert to cash at an exchange rate of 100 points to $1.
- Welcome to Caesars Rewards ®, the casino industry's most popular loyalty program! Username or Caesars Rewards Number. Password. SIGN IN: Can't sign in? Let us help you. Not a Caesars Rewards Member? Activate your online Caesars Rewards Account.
Caesars Rewards offers you a wide variety of ways to earn and redeem Reward Credits® at nearly 40 resorts and casinos. These activities include gaming, dining, entertainment, hotel and many other experiences like shopping, spa and golf.
Caesars Rewards (Europe/North Africa: Player Rewards[1] and South Africa: Emerald Rewards[2]; formerly Total Gold and Total Rewards) is a casino loyalty program at nearly all Caesars Entertainment Corporation (formerly Harrah's Entertainment) locations.
- 1History
History[edit]
The program began as Total Gold on September 4, 1997,[3] then renamed as Total Rewards on April 4, 2000[4] and again as Caesars Rewards on February 1, 2019.[5]
In 2005, after Harrah's Entertainment bought Caesars Entertainment, Inc., Harrah's announced that the 'Connection Card' program (Caesars' loyalty program) would be merged into the Total Rewards program; transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with the Flamingo Las Vegas and was completed in May 2006. Members earn both Reward Credits and Tier Credits based on hotel stay, shopping, play at slot machines, table games, and more; Reward Credits may be used towards dining, merchandise, and other items, while Tier Credits are used to determine annual Tier Score.
Properties transferred to Total Rewards[edit]
- Caesars Entertainment Connection Card
- 12/6/05 – Flamingo Las Vegas
- 1/17/06 – Bally's Las Vegas
- 1/17/06 – Paris Las Vegas
- 2/7/06 – Bally's Atlantic City
- 2/14/06 – Caesars Palace
- 3/7/06 – Horseshoe Southern Indiana (formerly Caesars Indiana)
- 3/21/06 – Harrah's Casino Tunica (formerly Grand Casino Tunica)
- 4/4/06 – Tunica Roadhouse Casino & Hotel (formerly Sheraton Casino and Hotel Tunica)
- 4/19/06 – Caesars Atlantic City
- 6/07 – Caesars Windsor
- Other acquired properties
- 4/2010 – Planet Hollywood Resort and Casino[6]
Accumulating Credits[edit]
Caesars Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.
A guest may accumulate rewards credits at any Caesars property, whether it is by slots, table games or poker (if available). The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Caesars Rewards Visa credit card, issued by Comenity Bank.[7] For every $1 spent, 1 credit is earned.[7] However Caesars Rewards credit card charges do not count to tier status. Credit card charges allow the customer to earn one Reward Credit for every $1.00 in purchases and keeps their Reward Credit balance active as long as it is used at least once every 6 months. The Reward Credits added to one's Reward Credit balance do not count towards Tier Score or Tier Status. Also, Caesars Rewards Social program issues rewards points for online game play, based on what is paid for credits. (There are no cash winnings, only credits to allow play).
Using credits[edit]
100 rewards credits is equal to $1 of value in comps (short for 'complimentaries'). For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.
Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.
For tier credits, $5 is equal to 1 tier credit on Slot Machines, $10 to 1 tier credit on Video Poker. Table games are rated by supervisors.
Tiers[edit]
- Gold – The entry level card that is free to all 21 years or older.[8]
- Platinum – Higher tier requiring 5,000 tier credits earned in a calendar year. (Raised from 4,000 tier credits earned in a calendar year in 2012).[9] This level is given to members who qualify for the military/veterans Salute card.[10]
- Diamond – Higher tier requiring 15,000 tier credits earned in a calendar year. (Raised from 11,000 tier credits earned in a calendar year in 2012). As of 2018 even more credits will be required for even basic benefits, Diamond Lounge = 25,000 credits to use.
- Seven Stars – The highest tier, requiring 150,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Caesars property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Caesars properties. Seven Stars members are also entitled to up to four nights complimentary at any Caesars property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at most properties. They also receive a discount at gift shops. These guests are also entitled to one free trip to any Caesars property per year. Included is complimentary airfare for 2, up to $1200 total, hotel stay, and transfers from the airport to the property. A credit of $500 is also applied to the guest folio for this trip and can be used for food, spa services, and in house purchases. Seven Stars guests also receive a complimentary annual cruise on NCL. All Seven Stars guests are entitled to complimentary hotel stays at any Caesars property. Complementary media services vary from property to property but typically include free internet and 2 movies per day. Seven stars guests are entitled to 5, $100 vouchers for 'celebration dinners', These vouchers can be used individually or combined and can be used at many (but not all) on property restaurants. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same priority treatment as a regular Seven Star guest but do not receive the trips or vouchers.
- Chairman – This level was created for Terrance Watanabe, superseding even the Seven Star rank. Perks of this level included 'tickets to the Rolling Stones, $12,500 a month for airfare and $500,000 in credit at the gift stores. Harrah's also offered 15% cash back on table losses greater than $500,000, special high-limit games and other incentives.' [11] It is unclear whether or not any other Chairman-level player is likely to emerge, for Watanabe's levels of play, resulting in a $189 million loss[12] at CET properties is unlikely to be approached by other gamblers.
Caesars Windsor[edit]
Caesars Windsor (formerly Casino Windsor) converted uses Caesars Rewards cards. However, as the minimum legal gambling age in Canada is 19 (18 In Québec Province and Alberta), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, guests over the age of 19 but not yet 21 are issued cards with a special red bar, to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property where they cannot be legally redeemed. Once the guest turns 21, they may be issued a Caesars Rewards card without the red bar.
Charter airline service[edit]
In May 2013, Total Rewards started offering charter airline service from various airports across the United States to Laughlin, Nevada and Reno, Nevada,[13]Atlantic City, New Jersey,[14]Tunica, Mississippi,[15] and Biloxi, Mississippi.[16]
References[edit]
- ^http://www.playerrewardscard.com/
- ^'Archived copy'. Archived from the original on 2016-03-07. Retrieved 2010-02-23.CS1 maint: archived copy as title (link)
- ^Thompson, Gary (September 4, 1997). 'Harrah's launches customer-loyalty program'. Las Vegas Sun. Retrieved April 12, 2019.
- ^'Casino operator overhauls player club program'. Las Vegas Sun. April 4, 2000. Retrieved June 13, 2019.
- ^'Total Rewards Reportedly Will Rebrand to Caesars Rewards'. VitalVegas. December 19, 2018.
- ^Sun Staff (February 19, 2010). 'Harrah's Official Takes Over Planet Hollywood'. Las Vegas Sun.
- ^ ab'Caesars Rewards Visa'. Caesars Entertainment. Retrieved 2019-02-23.
- ^'Harrah's Total Rewards: Casino Rewards Benefits'. Harrah's.com.
- ^'Harrah's Total Rewards: Casino Rewards Benefits'. Harrah's.com.
- ^'Total Rewards Salute Card'. Caesars.com. Retrieved December 17, 2018.
- ^Berzon, Alexandra (December 5, 2009). 'The Gambler Who Blew $127 Million'. Wall Street Journal. Retrieved 2011-02-09.
- ^'High roller strikes deal with Harrah's over debt - News'. Las Vegas Review Journal. Retrieved 2011-02-09.
- ^'Total Rewards Air Laughlin'. TotalRewards.com.
- ^'Total Rewards Air Atlantic City'. TotalRewards.com.
- ^'Total Rewards Air Tunica'. TotalRewards.com.
- ^'Total Rewards Air Biloxi'. TotalRewards.com.
External links[edit]
In late June, Eldorado Resortsannounced that they entered into a merger agreement with Caesars Entertainment. The new company will combine properties next year and be called Caesars.
Eldorado Resorts CEO Tom Reeg has already stated that One Club members will be migrated to the Caesars Rewards loyalty club. This will be a major upgrade for existing Eldorado Resorts customers.
The merger expected to be completed sometime in the first half of 2020. In addition to many moving parts with the two companies, the deal has to be approved by regulators. The combination of Caesars and Eldorado will create the largest US gaming company with approximately 60 casinos in 14 states.
Eldorado is already selling properties so that they aren’t seen as a monopoly in any state where they and Caesars both have casinos. Part of the deal for Eldorado is to reduce expenses by eliminating duplication and waste.
One of the first changes Eldorado Resorts customers will see is the players’ club. Once combined, the changes to Caesars Reward will affect both Caesars and Eldorado customers — and for the better.
Eldorado Resorts’ One Club
Eldorado Resorts’ One Club is a traditional casino players’ club. This kind of loyalty program only rewards guests for money spent while gambling in the casino. One Club cards may be used in slot machines, video lottery terminals (VLTs), table games and sportsbooks.
Unlike Caesars Rewards and other large casino loyalty clubs, points are not awarded for money spent elsewhere at Eldorado Resorts properties. However, points earned from gambling may be used on non-gaming amenities such as hotel rooms, dining, entertainment and more.
This players’ club structure makes sense for Eldorado Resorts. The majority of Eldorado Resorts properties are mostly smaller casinos and racinos (casinos at horse racing tracks). Thanks to recent acquisitions like Tropicana Entertainment, they now more true resorts with amenities like spas, shows and fine-dining restaurants.
When One Club is folded into the much larger Caesars Rewards loyalty club, customers will be able to earn reward points from spending anywhere in the casino, resort, hotel and more. Additionally, Eldorado Resorts customers will have access to multiple Las Vegas casinos for the first time.
In fact, Eldorado Resorts One Club members will have access to Caesars properties all over the US. While there are international Caesars properties in the United Kingdom, Dubai, Egypt, etc., it’s unclear if they will remain with the company after the merger is complete.
Details on how tiers and points will be converted from One Club to Caesars Rewards aren’t available yet because the deal hasn’t been officially approved and finalized.
Caesars Rewards advantages for One card members
Caesars Rewards Credit Card
Caesars Rewards (formerly Total Rewards) loyalty club is already one of the largest casino loyalty clubs in the US. The loyalty club already boasts 40 million members.
When the merger with Eldorado Resorts is complete Caesars will add about 10 million more people to the Caesars Rewards database. Members will soon have access to stay and play in 14 states.
Access to additional casinos is just one new benefit for Eldorado Resorts One Club members.
Earning Caesars Rewards credits is easy
New Caesars Rewards member will now be able to earn Reward Credits just about anywhere inside the casino. Caesars Rewards members can earn Reward Credits from money spent on gambling, dining, drinking, shows, spa treatments, and more.
Through various partnerships, Caesars Rewards members can earn and use Reward Credits without even stepping foot into a casino.
Caesars Rewards partners
One of the major benefits for new Caesars Rewards members will be access to benefits with partners outside of the casino and resorts. Caesars Rewards has loyalty member partnerships with the following companies:
- Atlantis Paradise Island
- Wyndham Hotels
- Hawaiian Airlines
- Norwegian Cruise Line
- Hertz
- Rocketmiles
- Zappos.com
- 1-800-Flowers.com
- NRG Home
In addition to partnerships with other companies, Caesars Entertainment offers a variety of ways to earn Reward Credits without visiting the casino. Members can shop their e-catalog, fill out surveys, or play social games online to earn credits.
Caesars Rewards also offers regular promotions for both Tier and Reward credits.
Caesars Rewards offers better dining options
Much like One Club, Caesars Rewards’ reward credits are redeemable for meals. The difference in dining is the quality of eateries and celebrity chef restaurants that One Club members can access.
Many Caesars Entertainment properties offer fine-dining experiences that aren’t available and most Eldorado Resorts’ properties. Caesars Entertainment properties are home to numerous celebrity chefs. Gordon Ramsay, Giada De Laurentiis and Guy Fieri have restaurants at multiple Caesars Entertainment casinos.
Better tier benefits for high rollers with Caesars Rewards
Higher tier One Club members could have access to upper-level benefits of Caesars Rewards that are above and beyond what is available today. Caesars Rewards’ Diamond and Seven Stars members have resort fees waived. This savings can be as much as a $40 per night. Diamond and Seven Stars members both receive access to VIP Laurel Lounges for complimentary drinks and snacks.
Caesars Rewards Center
Both tiers receive an annual celebration dinner credit (Diamond – $100, Seven Stars – $500). Seven Stars members receive an annual trip to a Caesars Rewards destination with airfare up to $1,200, roundtrip transportation between the airport and hotel, and a $500 dining credit. The highest loyalty club tier of Caesars Rewards also receives a complimentary trip on Norwegian Cruise Line every year.
Comps might become more difficult
Adding 10 million One Club members to the 4o million Caesars Rewards could make hotel room rewards more difficult. There are limited complimentary hotel rooms available for every casino operator. The merger will add about 20% more people looking for complementary and discounted rooms at Caesars’ properties.
Not everyone will receive the discounts or freebies they expect once the loyalty club grows. Existing Caesars Rewards members might find access to Las Vegas particularly difficult. Former One Club members will look to take advantage of the new rewards as soon as they can.
The future of Caesars Rewards
Caesars Rewards is one of the most valuable assets for Caesars. The new management will figure out how to maximize the loyalty club once the merger is complete. Changes might not happen right away. However, it wouldn’t be a surprise to see changes to Caesars Rewards once the dust settles on the deal and “new” Caesars finds its footing.